Frequently Asked Questions

Absolutely. In today's digital age, having a website is essential for establishing an online presence, building credibility, and reaching a wider audience. A website serves as a central hub where potential customers can learn about your products or services, find contact information, and engage with your brand. It's an investment that can significantly enhance your business's visibility and growth.

In most cases, yes. As long as you can provide us access to the backend and don’t have an exclusive agreement with your previous service provider, we should be able to access and maintain your current website. Sometimes however, unforeseen circumstances arise that make maintaining an existing website not cost-effective and starting from scratch is sometimes the best course of action. If that is the case, we’ll talk you through all possible solutions and work together to come up with what will work best for both of us.

Absolutely. We provide all of our services to businesses of every size!

The cost of a new website can vary greatly depending on several factors, including the complexity of the design, the number of pages, functionality requirements, and any special features you might need. To provide you with an accurate estimate, we recommend scheduling a consultation so we can discuss your specific needs and budget.

I want to keep my website host, is that ok?

Certainly. We offer comprehensive back-end management services, including updates, security enhancements, and speed optimization. Our goal is to ensure your website runs smoothly and securely, allowing you to focus on your core business activities.

SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in search engine results. It involves various strategies and techniques to improve your website's visibility and attract more organic traffic. SEO is important because it helps potential customers find your website more easily, increases your online presence, and can significantly boost your business’s growth by driving more qualified leads to your site.

Yes, having a social media presence is highly beneficial for most businesses. Social media allow you to engage directly with your audience, build brand awareness, and drive traffic to your website. Being active on social media can also improve your SEO and overall online visibility.

Each social media platform has its own strengths and can be used to achieve different goals:

• Facebook: Great for building a community, sharing updates, and engaging with a broad audience. It's useful for both B2C and B2B businesses.
• Instagram: Ideal for visually-driven content such as photos and videos. It's perfect for brands that rely on strong visual storytelling, like fashion, food, and travel.
• X (Formerly Twitter): Excellent for real-time updates, customer service, and engaging in conversations. It's useful for sharing news and industry insights.
• LinkedIn: Best for professional networking, B2B marketing, and sharing industry-specific content. It's a platform for establishing thought leadership and connecting with other professionals.
• Pinterest: Great for driving traffic through visual content. It's especially useful for businesses in niches like home decor, fashion, and DIY projects.

No. It's more effective to focus on the platforms where your target audience is most active and where you can consistently provide valuable content. Spreading yourself too thin across multiple platforms can make it harder to maintain a strong presence. Evaluate which platforms align best with your business goals and where you can engage most effectively with your audience.

Content refers to any information or experiences that are directed towards an audience. This can include blog posts, videos, infographics, social media updates, eBooks, podcasts, and more. High-quality content is essential because it helps attract and engage your audience, build trust and authority, and drive traffic to your website. It also plays a crucial role in SEO, as search engines favor websites that regularly produce valuable, relevant content

Yes, we can help. Maintaining a consistent blog can be challenging, but our team can assist with content creation, editing, and scheduling. We can develop a content calendar, write posts that align with your brand and goals, and ensure that your blog stays updated with fresh, engaging content. This way, you can focus on other aspects of your business while we handle the blog for you.

A blog is a section of your website where you regularly publish articles or posts about various topics relevant to your audience. It helps drive traffic to your site, improve SEO, and provide valuable information to your readers.

A newsletter, on the other hand, is a regularly distributed email that provides updates, news, and information to subscribers. It helps build and maintain a relationship with your audience, keep them informed about your latest offerings, and drive them back to your website.

Both blogs and newsletters are important for content marketing but serve slightly different purposes and reach your audience in different ways.

Yes, eBooks are still very relevant. They are an excellent way to provide in-depth information on a topic, establish your authority in your industry, and generate leads. Offering a free eBook in exchange for an email address can be an effective strategy for building your mailing list. eBooks can also be used as part of a broader content marketing strategy, providing valuable resources to your audience and driving engagement.

Digital marketing is the use of online channels, tools, and technologies to promote products or services. It includes activities like SEO, social media marketing, email marketing, and online advertising. Traditional marketing, on the other hand, involves offline channels such as print ads, TV commercials, and billboards. The main difference is that digital marketing focuses on reaching and engaging customers through the internet, while traditional marketing relies on offline methods.

Content marketing focuses on creating and distributing valuable content (like blog posts, videos, and eBooks) to attract and retain an audience. Social media marketing uses platforms like Facebook, Instagram, and X to promote your brand, engage with your audience, and drive traffic to your site. Content marketing builds long-term trust and authority, while social media marketing emphasizes immediate engagement and interaction.

HubSpot is a comprehensive customer relationship management (CRM) platform that provides tools for marketing, sales, customer service, and content management. It helps businesses attract visitors, convert leads, and close customers through a variety of integrated tools.

Yes, we can set up your HubSpot account. Our team will configure it to meet your specific needs, and enable the “hubs” that make the most sense for your needs. Plus, when you onboard with us, Hubspot will waive your onboarding fee.

Absolutely. We can examine your existing HubSpot setup, identify areas for improvement, and reconfigure it to better align with your business goals. Our goal is to ensure you get the most out of HubSpot’s features and capabilities.