Case Study: Website Redesign and HubSpot Automations Boosted Engagement for Arvo Solar

In today's competitive solar industry, standing out online is more important than ever. Arvo Solar faced a challenge that many businesses experience—website visitors were not engaging with their content and converting into leads. Recognizing the need for a change, Arvo Solar partnered with us to tackle this issue head-on.

The Problem

Despite attracting traffic to their website, Arvo Solar was struggling with engagement. Visitors were not interacting with their content, and this lack of engagement meant missed opportunities for lead conversion. They needed a solution that could not only capture the attention of visitors but also turn those visitors into leads for the sales team.

Our Solution

We took a comprehensive approach to solve this problem by redesigning Arvo Solar’s website and optimizing it for better engagement and conversions. Our strategy included:

1. Website Redesign: We gave the website a fresh look that aligned with Arvo Solar's branding. The new design prominently featured the company’s bold golden and blue brand colors. We also ensured that call-to-action (CTA) buttons were more prominent and consistently placed throughout the site.
2. Updated Messaging: We refreshed the content to align with current trends in the solar industry, making it more relevant and appealing to potential clients.
3. Backend Automation: To make Arvo Solar's marketing and sales processes more efficient, we created a series of automated workflows. These workflows ensured that leads received tailored messaging based on their specific needs. Additionally, the sales team now receives notifications and detailed data about new leads, enabling them to respond quickly and effectively.

Our Method

The previous version of Arvo Solar’s website lacked consistent use of brand colors and had CTAs that were scattered and not strategically placed. Our redesign focused on:

• Visual Consistency: Bold golden and blue hues were used throughout the site to align with Arvo Solar’s branding.
• Strategic CTA Placement: We ensured that CTAs were consistently placed “above the fold” and in a pattern that flowed naturally as visitors scrolled down the page.
• Fresh Content and Graphics: We updated the messaging, graphics, and layout to make the site feel fresh and more engaging.

On the backend, we set up new workflows that automated Arvo Solar’s sales pipeline. Now, when a visitor submits a form, the system immediately alerts a sales team member and triggers follow-up messages tailored to the lead’s specific interests. This streamlined process has led to a significant improvement in sales conversions.

The Results

With a more engaging design and automated workflows, Arvo Solar has seen a noticeable increase in lead engagement and conversions. The new website not only captures visitors' attention but also ensures that they are guided smoothly through the sales process.

Interested in learning more?

Download our full case study on how we transformed Arvo Solar's website and automated their sales process for better results.